Brand & UX/UI Design
I design digital experiences where brand identity and user experience work seamlessly together. My work bridges visual storytelling and strategic UX thinking — ensuring that every interaction reflects a cohesive brand while remaining intuitive, scalable, and conversion-focused. From early brand exploration to wireframes, UI systems, and launch-ready design, I create platforms that feel distinctive, usable, and aligned with business goals.
Core Focus:
Brand Systems • UX Strategy • UI Design • Interaction Design • Responsive Web & App Design
Tools: Figma, Adobe XD, Illustrator, Photoshop, WordPress, HubSpot
Kids Cooking App
This project required translating a playful, youth-centered brand into a functional digital product.
Brand Focus:
Developed a vibrant, energetic visual language tailored to ages 10–17
Balanced fun and clarity to appeal to both kids and parents
Established a consistent color and illustration system for scalability
UX/UI Focus:
Designed simplified navigation architecture for younger users
Created step-by-step recipe flows to reduce friction during cooking
Built modular UI components to support expanding content
Ensured touch-friendly interaction and responsive layouts
The final result merges personality with usability - making creativity accessible and intuitive.
FinLit – Financial EduTech Platform
This project required translating a playful, youth-centered brand into a functional digital product.
Brand Focus:
Created a vibrant yet credible visual identity
Designed a scalable logo and UI direction
Established a visual system adaptable for future features
UX/UI Focus:
Structured the homepage to guide new users through complex financial topics
Designed clear hierarchy to simplify educational content
Created reusable UI components for long-term product expansion
Built a digital system aligned with growth and future iteration
This project unified brand expression with product clarity - making financial literacy feel accessible rather than overwhelming.
Director’s Digital Portfolio
The goal was to design a digital presence that reflected Jerry’s cinematic voice while guiding users strategically through his work.
Brand Focus:
Translated his creative identity into a refined digital aesthetic
Designed a visual tone aligned with the film industry
UX/UI Focus:
Structured project case studies to tell a compelling narrative
Designed intuitive browsing for agencies and producers
Prioritized mobile usability for on-the-go viewing
Created clear CTAs to increase inquiries
The result is both a brand statement and a conversion-focused platform.
Kids' Party Startup
The startup’s websie needed to feel playful yet professional to attract both moms and investors.
Brand Focus:
Established a colorful, engaging digital identity
Balanced whimsy with clarity to build credibility
UX/UI Focus:
Designed navigation optimized for busy parents
Simplified event browsing and booking
Structured scalable design system for future growth
The final product communicates joy while functioning as a clear, conversion-driven platform.
