Email Design
I design visually compelling, on-brand email campaigns that not only look great but also drive engagement and deliver results. With experience across platforms like Mailchimp, HubSpot, and Constant Contact, I specialize in creating clean, responsive email layouts and strategic visual content that supports client goals — from promotional blasts to lifecycle campaigns.
Tools & Skills: Adobe Photoshop, Adobe Illustrator, Mailchimp, HubSpot, Constant Contact
Co-Branded Wellness Product Launch Email Campaign Series
I designed a series of co-branded promotional email campaigns introducing multiple wellness products to an engaged fitness community.
Each campaign was strategically developed to educate subscribers on product benefits while reinforcing brand alignment and driving online sales. The email series maintained a cohesive visual system while adapting messaging and layout to highlight different product categories.
Through clear hierarchy and intentional use of iconography and call-to-action placement, the designs guided subscribers from product discovery to conversion. Responsive layouts ensured a seamless experience across desktop and mobile platforms, while promotional incentives and trackable links supported measurable engagement.
Company: Jazzercise
Role: Senior Designer
Team: Collaboration with Marketing Team
Promotional & Class Launch Email Campaigns
High-impact promotional email campaigns developed for Jazzercise including seasonal sales initiatives, new class format launches, and turnkey templates built for both corporate distribution and franchise owner customization. Each campaign is strategically crafted to energize an engaged fitness community - whether promoting limited-time membership offers, retail incentives, or introducing new class formats.
Clear hierarchy, bold typography, and intentional call-to-action placement guide subscribers seamlessly from awareness to conversion, driving class bookings, offer redemptions, and campaign engagement.
Company: Jazzercise
Role: Senior Designer
Team: Collaboration with Marketing Team
Employment Benefits Service Email Campaign Series
Collaborating closely with the marketing team, I designed targeted email campaigns for an employment benefits company, promoting a range of workforce services including wellness programs, concierge offerings, and seasonal employee engagement initiatives. Each campaign was strategically structured to clearly communicate service value while maintaining strong brand consistency across touchpoints.
Through thoughtful visual hierarchy, concise benefit-driven messaging, and strategic call-to-action placement, the designs guided HR leaders and decision-makers from awareness to inquiry. Layouts were optimized for responsiveness across desktop and mobile, ensuring accessibility and ease of engagement. Promotional highlights, event details, and service differentiators were emphasized through color blocking, iconography, and modular content sections to support scannability and drive measurable click-through performance.
Company: ACI Specialty Benefits
Role: Senior Designer
Team: Collaboration with Marketing Team